Each walkthrough follows one shopper from the ad they clicked to the moment they stall — and the orders recovered from those same sessions once BrandLock steps in. No extra spend, no new visitors.
He keeps taking another category over the product page in front of him. By the fourth, attention's fading — read each number as "if he lands here, this is how it converts."
She searched for the exact product she wanted — and it's out of stock. One dead end, hidden inside a healthy-looking 15%.
These figures are illustrative. They are drawn from a representative account and rounded for clarity — they are not a projection for any specific brand. Conversion rates at each step are conditional — read them as "if a shopper reaches this point, this is how that group converts", not as a share of all traffic. The recovery rate is measured against the same sessions that stalled, so the uplift is incremental rather than a reallocation of orders that would have landed anyway.